Brand services are shifting from "product competition" to "experience
competition", with healthiness, digitalization, and cultural empower
ment emerging as the key to breaking through the bottleneck. Leading
brands are consolidating their positions through supply chain optimiza
tion and cross-border collaborations, while regional brands need to dig
deep into local characteristics to find room for survival in niche markets.
In the future, the industry will move towards a healthier and more sus
tainable direction driven by policy guidance, technological innovation,
and consumption upgrading.